The ability to quickly jump from a tropical island to outer space and minutes later a tranquil evergreen forest has more production studios adopting LED video wall technology for content creation, including video shoots, commercials, TV shows and more. Advancements in LED display technology combined with the other elements integrated in successful virtual production (VP) and extended reality (XR) implementations such as rendering engines and camera or motion tracking systems, allow today’s content creators to generate better content and engage viewers in more compelling ways.
OMDIA reports the long-term opportunity for LED vendors is significant as demand grows from major film and TV production studios, in addition to higher education institutions and the corporate sector. This is set to boost the value of LED hardware for VP from $73.5 million in 2023 to $513.2 million in 2028.
Featuring exceptional visual properties for on-camera performance, high brightness, fast frame and refresh rates and unparalleled deployment versatility, Planar’s award-winning fine pitch LED product lines for on-camera events and VP and XR are designed to revolutionize the production of lifelike content. Planar continues to partner with industry professionals, working to tune and evolve effective on-camera and in-camera LED technologies to support storytellers and visionaries in VP and XR today as well as in the future.
A Tailored Virtual Production Approach for Resolution Studios
Imagine hundreds of Planar LED video wall displays coming together to form a substantial, curved video wall that can be rearranged into various formations to produce a car process shot, narrative or even episodic series. For Resolution Studios, an 86,000-square-foot production complex whose business centers on TV commercial work, feature films and episodic projects, 400 Planar® Venue™ Pro VX Series indoor LED video wall displays with a 1.9 millimeter pixel pitch are used to create customized LED video wall backdrops for VP. Resolution Studios tested other LED video wall products and found that many had good image quality, but the mechanics of setting up were just too cumbersome. The award-winning Planar Venue Pro VX Series’ deployment versatility allows Resolution Studios to develop tailored strategies for best utilizing the LED displays across a shoot, optimizing production schedules.
When fully assembled, the studio’s complete supply of Planar LED displays forms a curved, 80-foot-wide by 14-foot-high LED video wall. Resolution Studios also found the cutting-edge line of indoor LED video wall displays to be the leader in terms of color imagery and emphasized its off-axis image quality.
Planar Venue Pro VX Series fine pitch indoor LED video wall displays are optimized for VP, XR and broadcast. Featuring improved contrast, lower scan ratio and higher frame rates while showing a larger percentage of visible color spectrum, the LED displays are designed to reduce in-camera artifacts and deliver a more genuine viewing experience. Models are available in 1.5 and 1.9 millimeter pixel pitches and compatible with Brompton and Colorlight processing. Planar Venue Pro VX Series also supports convex or concave video walls, enables single-person handling and includes built-in, 90-degree corner protection to limit damage caused by setup and teardown.
Wow Factor for Media Zone Studios
When Media Zone Studios was looking for a wow factor that would help create seamless production experiences for video shoots and virtual and hybrid events, a 24-foot-wide by 10-foot-high Planar Venue Pro VX Series LED video wall with a 1.9 millimeter pixel pitch was chosen as the main attraction for the space. In addition to providing a dynamic experience for the studio’s clients, the video wall’s fine pixel pitch delivers superior image quality and flexibility, allowing talent to get close to the display when being filmed, and ultimately enhances the studio’s vision of creating an event space built around quality content.
Beyond transporting audiences to new worlds in a matter of moments, LED volumes present an opportunity for organizations to enhance their communications and engage with customers like never before. Let’s not forget the potential to improve efficiency, reduce production costs and even minimize post-production requirements. Don’t wait to check out our growing portfolio of leading-edge in-camera LED video wall platforms for VP and XR and on-camera broadcast, which we’ll continue to adapt to better address our customers’ needs and help streamline the process of producing incredibly realistic content. Whether you’re shooting a motion picture, hosting an event or recording a corporate training session for employees, Planar has a solution for you.